It’s no secret that product reviews are an extremely powerful tool for online conversions as they provide social proof. Studies show that about 70% of customers look at product reviews before purchasing, and over 63% of customers are more likely to purchase if a site has product ratings and reviews. Some studies even suggest that these statistics are higher:
While product reviews are extremely powerful selling tools, they’re typically underutilized by online stores. WooCommerce includes some of the best core review options available, yet these still underachieve when compared to what product reviews can do.
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