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When you’re deciding whether or not to make a purchase, is there any better recommendation than the positive experience of someone you know? More than 90% of all purchases are influenced by social proof such as reviews, which means there’s never been a better way to grow your online business. Every positive review is a chance to turn your already happy customers into your FREE marketing team, so why not make the most of it?
In the era of paid-for reviews, fake news, and endless PPC campaigns, customers find it hard to know what to trust online. But when they see a verified review from a fellow customer, that all changes. Straight away they can connect with their experience, and they’re magnetically drawn towards your brand.
