So why should visitors comment on your posts? If they update their status on Facebook, within minutes they get likes and comments. If they post on Reddit, they could earn a coveted trophy next to their name. When they chime in on Quora, they could be voted the best answer for that question.
In a world where we’re taught to get rewards constantly through likes, games and social validation – leaving a comment on a WordPress website can seem so… meh. The most a visitor can hope for is a simple reply.