WooCommerce Drip connects your WooCommerce store to your Drip Email Marketing account. It allows customers to subscribe to receive emails, and tracks conversions, sales and lifetime value for those who do.
When a sale is made in your store, WooCommerce Drip does a few different things:
- Goal Conversion: A conversion goal will (optionally) be achieved in your Drip account.
- Event Recorded: An event for the sale will be recorded in the subscriber’s history.