So your online business is finally getting started and you are finally starting to sell all over the World, not just your own country.
You translate the pages in your website, but your users still need to find out where on the website they get to see your products in their own language.
This dramatically lowers the conversion rate for each country, which voids any effort you put into specifically targeting a given region in the world you intend to focus your investments and data analysis on.
You may also decide to differentiate some of the content in your pages, like prices and shipping fees, but with no control over knowing where your users are from, you might find yourself forced to display the same version of your website to everybody.
v.1.1.5